More and more businesses are realizing the importance of Facebook for their social media efforts, but too many small businesses and solo-prenuers are leaving Twitter as nothing more than an afterthought. Maybe they use it as a place to repeat what they post on Facebook, or maybe they leave it out entirely. And leaving Twitter out of the mix could very well be a costly mistake.
Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in their products and services, gather real-time market intelligence and feedback, and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.
Twitter is the fastest-growing social networking site, with excellent online visibility, and the largest demographic is people between the ages of 35-44. Currently Twitter boasts nearly 500 million total users, and 250 million active users. While that may not be the size of Facebook, it does have a broad audience to connect with, and is simply too large to be left out of a strategic social media plan.
I know that personally, I get more immediate feedback, larger “shares” or in Twitter lingo, “re-tweets” using Twitter than I do using Facebook. That being said, many of my Facebook followers are engaged for the long haul, and connections made there tend to be strong. But having five new people sign up for my blog 15 minutes after it hits Twitter is something that doesn’t always happen in Facebook land.
Twitter is also a fantastic tool to use to show the “personality” behind your company or brand. According to Shama Hyder Kabani, author of The Zen of Social Media Marketing, Twitter is, “about building a new form of community. It’s about learning. It’s about support, inspiration, and daily motivation. And it’s also about fun. But the most important aspect of Twitter may be that, if you do things right, you begin to surround yourself with an incredible group of people eager to share their best questions and insights about life.”
These connections could at the very least provide you with marketing insight as they share with you their wants and needs in your industry, and maybe, just maybe become loyal promoters and customers of your company or brand.
If you want to know how Twitter can best accent your business’s social media efforts, download their 20 page Guide to Twitter for Small Business, and get busy tweeting today!